I started working with General Motors a little over a year ago when I wrote a review of the Chevy Traverse. Since then, I have really enjoyed the interactions I have had with GM and grown to love the brand and folks associated with it. Of course I love the amazing vehicles they have allowed me to test out (my review of the Yukon Denali will be coming soon) but more than that, I have loved working with Connie Burke, the Social Media and Communications Manager at GM.
Connie is one of those people who really understand the social part of social media! Not only is she immediately engaging (whether you are meeting her on Twitter or in real life) but she understands that the relationship goes past just arranging for a test drive and checking to see if a post was written. I can probably count on one hand the number of PR or Social Media folks who have actually commented on a review I did for them. Connie did. And she let me know what it was about the review that she liked – I can’t tell you how helpful that is when you are doing your very first car review…and are wondering if you did it right.
When I was approached about co-hosting a Cadillac event with Social RevUp and two other bloggers and learned that Connie would be the featured guest, I didn’t even have to think about it. It was an automatic YES!
The event was held last night at Reza’s Restaurant in Chicago and hosted 75 local bloggers who got the chance to kick the tires on several Cadillac models, enjoy fabulous food, and even go home with some great prizes. The highlight of the night for many was the chance to meet Connie and get to know the person behind GM’s social media presence online. Connie took some time and explained what it is she looks for when choosing who she will entrust the keys to. (She pointed out that turning over an expensive vehicle to someone is much like agreeing to a date – you kind of want to know the person a little bit and feel that you can trust them.)
Connie also reiterated what we bloggers tell each other (and ourselves) all the time – it’s NOT all about numbers. It’s about what unique perspective you can bring to the table and how you cal allow your voice to shine through in your piece. I loved hearing that from a brand representative and was so glad that so many bloggers got to hear it as well.
Personally, I had a blast at the #CadillacRock event, and I think the other attendees did too. It was exciting to see the official Wisconsin Mom Squad logo printed on all of the materials and I couldn’t have asked for a better way to kick off this new venture of mine! (If you are a Wisconsin blogger, we’d love to have you too!)
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| There were great door prizes and a Cadillac cake! |
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| @TheDomesticExec checks out the Escalade. |
tricia nightowlmama says
how fun. I was invited but couldn’t make it. Glad to see what I missed and that you had a wonderful time. Sad I missed meeting you
SCMOMOF2BOYS says
How nice! I would love to be a part of this someday!
Jill Costello says
Wish I could have been there with you! I had fun hearing about it via the Twitter party!
Shop with Me Mama says
Sounded like a blast!! That would be so much fun!
Hil'Lesha says
Awesome!
Connie Burke says
Thanks so much for your kind words of support, Maureen! It was a fabulous event – but it was the folks who showed up who made it that way. What a great way to cap the year.
I love what I do for a living, and I’m glad it seems to resonate with those I work with. There’s so much talent out there, and I feel fortunate to work with some amazing writers, photographers, filmmakers, etc. The creativity never ceases to amaze me.
I am excited to watch the growth of the Wisconsin Mom Squad (GREAT name!) and will be honored to work with you in 2012. Happy holidays and happy motoring!
@therebelchick says
How fun! It seems like it was an awesome event!
sir rob says
When I first saw the Trailblazer way back 2003-2004, I felt in love with it already and 5 years later I owned 1 already.. I’ve been loving it since.
Dawn says
Looks like a lot of fun!
Melissa says
What a fun event!
{Not Quite} Susie Homemaker says
That looks like so much fun!
Crystal Gibson says
This sounds like a blast! I can’t wait to have enough power behind my site to get these opportunities. So glad you enjoyed yourself!
Hil'Lesha says
Merry Christmas! =)
Donna says
How awesome!!!
That Bald Chick says
What a lot of fun!
Canadian Mom Blogger says
It sounds like you had a great time!
Courtney says
Fun times!! I so badly want a Cadillac!
Anne - Mommy Has to Work says
Looks like a great event!
Wendy says
Just had to look up and learn more about this great event you co-hosted and learn more about Connie from how enthusiastically you talked about it this last weekend at SheStreams. What an amazing experience for you!