Do you feel as though you’re putting a great deal of time and effort into your marketing campaigns only to receive lackluster results?
Are your posts getting minimal likes, shares, and comments? Are your sales suffering as a result?
If the answer to any of these questions is yes, then it’s clear that you need to rejig your marketing efforts somewhat. Doing so could help you catapult your business or side-hustle toward great success.
With that in mind, here are some simple steps that you can follow to improve your marketing efforts.
Figure out what you want to get from your marketing. Understanding precisely what you want to get out of your marketing will allow you to run campaigns that will drive results. This is because you’ll better understand the kind of content that you have to create. After all, marketing is about more than simple ‘exposure’; you need to make sure you’re putting forward content with a purpose.
A recent survey of business owners found that:
- 81% wanted to use their marketing campaigns to build credibility and trust
- 79% wanted to educate their audience
- 75% wanted to generate leads
- 68% wanted to build loyalty with existing customers
Study your campaign performance. On a surface level, it’s easy to understand when a campaign performs (or underperforms). However, you need to go a little deeper and get to the root of the problem if you want to improve your efforts moving forward. One way in which you can achieve this goal is by analyzing various marketing metrics, such as likes and conversions, in order to measure the impact of your content.
This way, you have a better understanding of what works (and what does not work) for your audience. It also means that you can stop funding campaigns that aren’t giving you a great ROI.
Understand your audience. In order to create content that gets the kind of results you are looking for; you must ensure that you know exactly who you are creating content for. This often means that you need to build an ICP (Ideal Customer Profile), which helps paint a clearer picture of your target audience in your head. You can find out more about building your ICP here.
When you understand your audience, your business will grow faster than you ever expected. It also means that you can pursue more meaningful engagement with them, both in person and online.
Work with influencers. One of the best ways to elevate your marketing campaigns is through influencer collaboration. This is a rapidly growing marketing tactic that’s bringing in great results for businesses due to the fact that it can near-instantly promote their brand to a much wider audience.
Furthemore, studies have found that 69% of consumers trust influencer recommendations, which means having them use your products in their posts can help to improve your overall reputation and the amount of sales you receive.
As influencers are skilled content creators in their own right, you don’t have to put all that much work into your partnerships with them. They’ll create the content, and the only thing you need to do is approve and share it!
Build an aesthetic feed. Social media marketing is all about creating captivating visuals – the kind that will get people to stop scrolling and pay attention to what you have to say. However, you also need to make sure that your posts all follow a similar theme and design. This way, whenever someone clicks on your pages, the content grid looks cohesive, professional, and eye-catching. It also reflects your brand identity.
One way in which you can make sure that you create an aesthetic grid is by using the same presets or templates each time you post. You should also make sure to use the same fonts and colors, too!
Get inspired. While copying another brand’s marketing campaigns is an obvious no-go, this does not mean that you should not be paying attention to what other companies are doing. After all, this can provide you with some much-needed inspiration when curating your own campaign, as you have a better understanding of what kind of content resonates with audiences. This also gives you an excuse to spend time scrolling on social media without feeling as though it is going to waste!
Use SEO best practices. Being able to use SEO best practices to your advantage will also come in handy when it comes to improving your marketing efforts. This is because it will increase your visibility quite considerably, whether you’re embedding advertisements into blog posts or updating your social media feed.
This is because it will help make notoriously tricky algorithms work in your favor, meaning that more people stumble across your content organically. This is something that you may need a little help with, which brings us on to our next point.
Consider hiring a marketing expert. While it’s perfectly possible to handle your business marketing yourself, there are many benefits associated with hiring an expert to do it for you. After all, they can take control of everything from generating video content to organizing influencer partnerships, saving you a great deal of time and energy. This means that you then have the freedom to focus on other business-related tasks that will facilitate growth and development.
It also means that you are much more likely to get great results, as they’ve worked in the field for some time and better understand the ins and outs of success across all marketing platforms.
Final thoughts. If you feel as though your current marketing strategies aren’t quite cutting it, then it’s time to go back to square one. Doing so means that you can ensure that your content is fresh and engaging and that it will help you get the results you’re looking for.
Furthermore, thanks to the advice outlined above, starting anew is easier than ever. From refining your understanding of your target audience to hiring a marketing manager, you can quickly improve your marketing efforts and allow your brand to soar.
Leave a Reply