I started working with General Motors a little over a year ago when I wrote a review of the Chevy Traverse. Since then, I have really enjoyed the interactions I have had with GM and grown to love the brand and folks associated with it. Of course I love the amazing vehicles they have allowed me to test out (my review of the Yukon Denali will be coming soon) but more than that, I have loved working with Connie Burke, the Social Media and Communications Manager at GM.
Connie is one of those people who really understand the social part of social media! Not only is she immediately engaging (whether you are meeting her on Twitter or in real life) but she understands that the relationship goes past just arranging for a test drive and checking to see if a post was written. I can probably count on one hand the number of PR or Social Media folks who have actually commented on a review I did for them. Connie did. And she let me know what it was about the review that she liked – I can’t tell you how helpful that is when you are doing your very first car review…and are wondering if you did it right.
When I was approached about co-hosting a Cadillac event with Social RevUp and two other bloggers and learned that Connie would be the featured guest, I didn’t even have to think about it. It was an automatic YES!
The event was held last night at Reza’s Restaurant in Chicago and hosted 75 local bloggers who got the chance to kick the tires on several Cadillac models, enjoy fabulous food, and even go home with some great prizes. The highlight of the night for many was the chance to meet Connie and get to know the person behind GM’s social media presence online. Connie took some time and explained what it is she looks for when choosing who she will entrust the keys to. (She pointed out that turning over an expensive vehicle to someone is much like agreeing to a date – you kind of want to know the person a little bit and feel that you can trust them.)
Connie also reiterated what we bloggers tell each other (and ourselves) all the time – it’s NOT all about numbers. It’s about what unique perspective you can bring to the table and how you cal allow your voice to shine through in your piece. I loved hearing that from a brand representative and was so glad that so many bloggers got to hear it as well.
Personally, I had a blast at the #CadillacRock event, and I think the other attendees did too. It was exciting to see the official Wisconsin Mom Squad logo printed on all of the materials and I couldn’t have asked for a better way to kick off this new venture of mine! (If you are a Wisconsin blogger, we’d love to have you join the Wisconsin Mom Squad too!)
|There were great door prizes and a Cadillac cake!|
|@TheDomesticExec checks out the Escalade.|