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Allstate Foundation’s Purple Purse Campaign

Purple PurseLogo_PrelimEveryone knows that October is Breast Cancer Awareness month, but did you know it is also Domestic Violence Awareness month? Believe me, I am all for Breast Cancer Awareness – I have several friends fighting some pretty tough battles right now. However, the latest statistics state that domestic violence affects one in four women in their lifetime. One in four. That’s more than will be diagnosed with breast, lung, and ovarian cancer combined.  And that’s why I’m thrilled to be partnering with the Allstate Foundation and MomSelect to let you know about the Purple Purse Program via this sponsored post.

While most of you are probably familiar with the concept of physical abuse, financial abuse happens almost as frequently.  Many victims of abuse stay with their abuser because they don’t have either the financial knowledge or resources to break free from their situation.  And hardly anyone talks about this. Because, let’s face it, it’s an awkward conversation to have. The Allstate Foundation’s Purple Purse Campaign is a great way to (hopefully) get more people talking about this important subject. The Purple Purse is a symbol of a woman’s ability to escape the cycle of domestic violence by gaining financial independence and knowledge.  The Allstate Foundation will be sending out more than 1,000 actual purple purses filled with information about domestic violence.

The way it works is that, once you receive a Purple Purse, you register it online at using the code inside the purse.  If you don’t have an actual purse, you can register a virtual one by clicking on “Need a Virtual Purse Code” (see below).

purplepurse 1

Why would you want to register a virtual purse? Because for every purple purse – real or virtual – passed through the end of October, The Allstate Foundation will donate $5 to YWCA. Right now, over 78,000 purses have been passed!

So what are you waiting for?? Go pass a Purple Purse, either real or virtual, and help out!!

Purple Purse

About Maureen Fitzgerald

Maureen Fitzgerald is a Milwaukee, Wisconsin freelance writer, social media marketer, community manager, and brand enthusiast. She helps brands reach more potential customers through targeted consultation sessions, press coverage, product reviews and campaigns both at and by leveraging her blogger network, the Wisconsin Mom Squad.


  1. I haven’t ever heard of this campaign before today, thank you for sharing this. It is a great campaign and no one should ever have to live with domestic violence. Love isn’t supposed to hurt.

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